Diesel use 103” Plasma for promotional campaign 27/04/2009 10:39:00 | Panasonic | 103" Plasma
Visitors to two flagship Boots stores in London and Manchester witnessed the world’s largest plasma screen on display during a promotional marketing campaign to launch Fuel for Life, the new fragrance by Diesel.
The incredible 103” Panasonic plasma screens are perfectly suited for high street window displays, offering an eye-catching feature for Diesel’s promotional messaging and advertising.
The Full HD screen sat prominently beside the busy store entrances, displaying Diesel images on a huge scale to pedestrians entering the store. A sophisticated audio system, Whispering Windows, was also integrated into the plasma display, transforming the glass window into a loud speaker, drawing attention from inquisitive onlookers.
