A staggering five 103” Plasmas were flown 10m in the air at Ricoh Arena, weighing in at an impressive 1,100kg, to relay the action for the annual Whitbread Hotels and Restaurants Conference. 

The Whitbread Hotels and Restaurants Conference took place at the Ricoh Arena and this year brought together more Whitbread employees than ever before.

Buckmark Productions redesigned the conference set to create an ‘in the round’ seating system with a circular stage in the middle for the 2,500 attendees.

This meant audiences faced different angles towards the stage making the sight lines critical as not everyone would be able to see the projection screens on the back wall of the set. Five of PSCo’s 103” plasmas were flown from the 10m high truss system spanning the stage perimeter. This allowed those people sat in the higher tiers and towards the edge of the circular stage, to not miss any of the action.

John Roebuck, Managing Director of Buckmark Productions commented:
“The team worked very hard to ensure this technical solution would work, as the client wanted every delegate to feel ‘involved’ with the conference. Sight-lines were critical to achieving the objectives of the brief, and I was personally delighted with the 103” plasma screens. Every seat in the auditorium had a fantastic view of the screens and the overall result was one very successful event and one very, very happy client.”