Mazda 6 hits the big screen 27/04/2009 10:42:00 | Panasonic | 103" Plasma
PSCo installed two 103” Panasonic Plasmas on custom built screenlifters for 6Sense a Mazda6 launch event, at Rockingham.
World-leading communication agency Imagination worked in partnership with Mazda to design and deliver the bespoke dealer launch. The screens were an important asset in the effective communication of the brand’s key messages to the assembled Mazda dealers and were critical in getting and keeping the audience focused on the new Mazda6.
Chris Tyson, production manager for Mazda, explained: “We wanted the biggest screens we could find for the launch, screens that would generate high quality imagery on a massive scale, and at 103” the Panasonic Plasmas were the biggest and best technology available on the market.”
