Mercedes-Benz chose to boost its presentation of it’s most recently launched car, with a stunning 103” Panasonic Plasma at Goodwood Festival of Speed this year.

The screen was a focal point of a showroom exhibition experience for visitors to the popular celebration of motoring and motor sport.

The Panasonic 103” was used on its custom built screenlifter as part of the launch for the Mercedes-Benz new E-Class saloon and coupe, forming a backdrop to the car exhibits in one part of the stand. Full HD film footage was displayed to the huge number of visitors to the stand throughout the weekend.